Brastemp: BRASTEMP YOU

Credits & Description:

Advertiser: BRASTEMP
Agency: AGÊNCIACLICK ISOBAR
Category: Other Consumer Products (including Durable Goods)
Advertising campaign: BRASTEMP YOU
Marketing: Fabio Augusto (Brastemp)
Motion: Fabio Del Rio (AgênciaClick Isobar)
IT: Francisco Adelano (AgênciaClick Isobar)
Chief Creative Officer: Fred Saldanha (AgênciaClick Isobar)
Designer: Gustavo Terra (AgênciaClick Isobar)
Ux Designer: Jamile Marcelino Rodrigues (AgênciaClick Isobar)
Copywriter: Tatiana Jacobsohn (AgênciaClick Isobar)
IT: Renato Okida (AgênciaClick Isobar)
Motion: Ricardo Pereira (AgênciaClick Isobar)
Account Manager: Ana Carolina Cintra (AgênciaClick Isobar)
Executive Creative Director: Diego Nicolau (AgênciaClick Isobar)
Account VP: André Chueri (AgênciaClick Isobar)
IT: André Michels (AgênciaClick Isobar)
Account Manager: Fabio Ferriche (AgênciaClick Isobar)
Project Manager: Filipe Guazelli (AgênciaClick Isobar)
IT: Gustavo Van Tol (AgênciaClick Isobar)
IT: Ismael Rodrigues (AgênciaClick Isobar)
IT: Juliana Cavalheiro (AgênciaClick Isobar)
Ux Designer: Mariana Gomes (AgênciaClick Isobar)
Designer: Sandro Fogaccio Moraes (AgênciaClick Isobar)

Brief Explanation
The best part of having a “Brastemp You” is choosing one.Step-by-steps are boring. Painfully boring. To choose from 25,000 different combinations, you need freedom, inspiration and maybe a little help from your friends. You’ve got it all with the “Brastemp You” website: hundreds of accessories, thousands of colors, and endless combinations of a new line of products. Specially built to make all options accessible at any point in the experience, “Brastemp You” is like having all possibilities in just one click. In the first 3 months, the website achieved a 350% sales increase exclusively through the website. An unprecedented sales record in Whirlpool history.