Media: Case Study/ Direct
Advertised brand: Braun
Advert title(s): Trim for Your Love
Headline and copy text (in English): Trim for Your Love
Media Type: Direct, Experiential
Advertising Agency: 4129Grey, Istanbul, Turkey
CEO&CCO: Alemsah Ozturk
Creative Director: Seren Koroglu
Creative Group Heads: Ahmet Terzioglu, Burak Azak, Kadir Ozdemir
Creative Group: Can Demir, Cihan Coskun, Omer Faruk Orha, Hazar Akgun, Mehmet Inanir, Ercan Nailoglu, Caghan Celensu, Emir Anarat, Nihan Kutlu
Creative Strategist: Zeynep Ozdogan
Motion Graphics Designer: Gulsah Karasakal
Project Managers: Erge Paker, Ece Arslan
Business Leader: Cengiz Gozeger
Brand Manager: Asli Toluk
Agency Producer: Duygu Aykol
Published: 02, 2017
Synopsis: Beards must be gone, and the trimmers must be sold. It was not easy to ask men to shave in an ordinary situation. So, why not to turn beards to a gift? That is exactly is what we did. The most creative way to sell our products on Valentine’s Day was to give another meaning to it, use beard for a romantic purpose and go ahead with a win-win formula for Braun.