British Airways: The Happiness Blanket, 1

Credits & Description:

Agency: Ogilvyone London
Brand: British Airways
Advertising Agency: Ogilvyone London
Executive Creative Director(s): Emma De La Fosse & Charlie Wilson
Creative Director: Aaron Goldring, Andy Davis & Jason Cascarina
Creatives: Adrian Peters Creative David Wellington Creative Jon Andrews Creative Director - Technology Lorenzo Spadoni Creative Technologist
Others Associated And Title: Alison Cooper Head Of Content Production / Producer, Chloe Goodson Production Assistant, Adrian Swift Project Manager
Description (in 100 Words Or Fewer): British Airways Made Hundreds Of Refinements To Improve Passengers' Wellbeing.
But How Could We Get Realtime Feedback On Those Improvements Without Disturbing The Passengers?
By Creating The Happiness Blanket, An Innovation That Unobtrusively Monitors Their Mood.
When Anxious, The Blanket Turns Red. When Relaxed, It Turns Blue.
So We Could See Travellers Responses To Every Aspect Of The Onboard Service. And When They Fell Asleep, We Could Make Sure They Stayed In Undisturbed Sleep.
The Happiness Blanket Is Helping To Guide Ongoing Refinement Of The British Airways Experience.