Brother International Europe: Brother for Sisters

Credits & Description:

Brother International is behind a novel new technology innovation, which has been used to help raise essential funds for breast cancer research. The "Brother for Sisters" campaign saw Brother, along with Sydney-based creative agency The Works develop the worldâs first NFC-fitted tie, capable of accepting monetary donations that go directly to the National Breast Cancer Foundation.
Based on the insight that men want to support women with breast cancer #BrotherforSisters is a week long campaign encouraging Australians to raise money for much needed research by purchasing a pink tie from the Brother Facebook page (www.facebook.com/brotheraustralia).
To promote the campaign, Brother developed three pink 'Tie-Tapâ'ties that allow passers-by around the streets of Sydney to quickly tap their credit cards for an automatic $10 donation. The pink Tie-Tap ties have been fitted with a Near Field Communication technology chip thatâs connected to a smartphone and programmed to accept the payment and forward it directly to the National Breast Cancer Foundation.
Category: Home electronics
URL: http://www.facebook.com/brotheraustralia
Client: Brother International
Agency: The Works
Country: Australia
Senior Marketing Manager, Kelly Wilson
Paul Swann, Creative Partner
Mark Harricks, Creative Partner
Julia Dixon, Copywriter
Maricris Llanillo, Art Director
Lisa Mackenzie, Project Manager
Chris Dwyer, Creative Design Lead
Marcus Coblyn, Content Producer
Kadir Gunduz, Technologist
Maria Galang, Production Manager
Angelita Gandakusuma, Print Producer