Budweiser: "No" makes us what we are

Credits & Description:

Entrant Kaspen/Jung von Matt a.s.
Title "No" makes us what we are
Advertiser Budweiser Budvar, n.p.
Product/Service: Budweiser Budvar beer
Industry: Alcoholic Drinks
Creative Director Lester Tullett (Kaspen/ Jung von Matt)
Account Director Luboš Jahoda (Kaspen/ Jung von Matt)
Copywriter Miloš Kočí (Kaspen/ Jung von Matt)
Art director Aleš Pokorný (Kaspen/ Jung von Matt)
Art director Gergely Neméth (Kaspen/ Jung von Matt)
Copywriter Jakub Vysloužil (Kaspen/ Jung von Matt)
Art director Tomas Veselý (Kaspen/ Jung von Matt)
Copywriter Dan Fris (Kaspen/ Jung von Matt)
Account Manager Martina Kontrová (Kaspen/ Jung von Matt)
Account Manager Markéta Freiwilligová (Kaspen/ Jung von Matt)
Agency Producer Tibor Hutter (Pintlich Production)
Film Director Andre Stringer (Boogie Films)
Executive Producer Jirí Hersálek (Boogie Films)
Dop Darran Tiernan (Boogie Films)
Illustrator Jan Dolezálek (free lance)
Brief description: Budweiser Budvar is one of the most cherished Czech beers and whereas all other Czech beers say YES it globalization, it is the LAST large Czech owned brewery. Czechs are very proud of their beer and they know about Budvar that it has remained strong and Czech. The fact is that if you continue supporting your values strongly it becomes an admired attitude, as not many others do so. It is an ideal time to use this brand attribute to make feel... 1 good about the brand, 2 good about themselves that they also can have some conviction.