Burger King: Case study

Credits & Description:

Agency: We Believers
Advertiser: Burger King / Pepsi Argentina
Geo: USA
CD: Santiago Luna Lupo, Percy Bustos
Agency Producer: Marcia Jaes
CW: Gustavo Lauria, Santiago Luna Lupo
Sound Production: Papamusic
Executive Creative Director: Patricio Elfi, Leo Prat;
Head of Art: Diego Grandi;
Editor: Federico Peretti;
Color Correction Company: Chama Bleach Filmes;
Colorist: Serginho Pasqualino;
Post Production Company: Casa Kiev;
Hypnotist: Ariel Altamar
AD: Patricio Elfi
Production: Primo
Diretor: Santi Dulce
DOP: Pablo Iacovone
Synopsis:
UNPREJUDICED is a Pepsi & Burger King experience that engages consumers directly to their unconsciousness. An idea to demonstrate through hypnosis sessions that if Coke & McDonald´s consumers could only choose by the flavor, they would consider Whopper and Pepsi. First, using Social Media Listening tools we selected a group of competitors´ fans and we disconnected their conscious mind to remove their prejudices against our products. When they regained consciousness, they couldn’t believe they actually liked them. When we uploaded the 4-minute experience we had a massive amount of positive comments, but many people thought the experiment was FAKE. So, we invited everyone who criticized us on social media, to prove it was real for themselves during a LIVE hypnosis event at Burger King. Customers were able to participate in a LIVE hypnosis experiment, and the ones who couldn’t go were able to follow the event on Facebook Live.