Burger King Digital, DM Mcwhopper, 11 by Y&R Auckland

Mcwhopper, 11
The Digital Advert titled Mcwhopper, 11 was done by Y&R Auckland advertising agency for Burger King in New Zealand. It was released in Apr 2016.
Advertising campaign for Burger King

Burger King: Mcwhopper, 11

Brand
Burger King
Media
Digital, DM
Released
April 2016
Posted
April 2016
Market
New Zealand
Industry
Fast food
Agency
Y&R Auckland
Creative Director
Tom Paine
Copywriter
Tom Paine
Chief Creative Officer
Josh Moore
Production Agency
Flying Fish

Awards:

D&AD Awards, 2016
PRCreative Use of MediaWood Pencil
PRBest Integrated CampaignYellow Pencil
DirectDirect Integrated CampaignsYellow Pencil
Digital MarketingIntegrated Digital CampaignsYellow Pencil
MediaUse of Integrated MediaYellow Pencil
Integrated & Innovative MediaIntegrated - Large Business (over 500 employees)Graphite Pencil
Integrated & Innovative MediaEarned Media - Large Business (over 500 employees)Yellow Pencil
Clio Awards 2016
Integrated CampaignProduct/Service: Integrated CampaignSilver

Credits & Description:

Agency: Y&R New Zealand & David The Agency Miami
Client: Burger King Corporation
Agency Producer: Sacha Moore
Agency Producer: Liz Rosby
Art Director: Tom Paine
Chief Creative Officer: Josh Moore
Copywriter: Tom Paine
Creative Director: Tom Paine
Designer: James Wendelborn
Digital Producer: Melissa Logan
Animation: Assembly
Design Agency: Turner Duckworth
Digital Production Company: Code and Theory
Digital Production Company: Resn
Photography: Match Photographers
Post Production: Mandy Vfx
Production Company: Flying Fish
Production Company: Set Creative
Sound Design: Liquid Studios
Media Agency: Horizon Media Inc
Media Agency: Rock Orange
Media Agency: Y&R Media
Pr Agency: Abpr
Account Director: Victoria Meo
Head of Planning: Jono Key
In August 2015, BK published an open letter proposing a ‘burger wars’ ceasefire with longstanding rival McDonald’s. BK proposed the two restaurants join forces to create a symbolic mash-up burger, The McWhopper, to be served on UN Peace Day. The proposal was met by frenzied public support, so McD’s drew criticism when they said no. Subsequently, tens of thousands of people took matters into their own hands by creating and sharing DIY McWhoppers. Meanwhile, four other competitors raised their hands for peace and together with BK created and served the historic ‘Peace Day Burger’ on Peace Day.