Burger King: Mcwhopper, 9

Credits & Description:

Brand: Burger King
Product/Service: Integrated Campaign
Entrant Company: Y&R New Zealand
Agency Network: Y&R New Zealand, Auckland
Production Company: Flying Fish, Auckland
Creative Agency: Y&R New Zealand, Auckland
Client: Burger King Corporation, Miami
Music Company: Liquid Studios, Auckland
Other: Turner Duckworth, London
Photography Studio: Match, Auckland
Other: Assembly, Auckland
Other: Resn, Wellington
Other: Code & Theory, New York
Other: Y&R New Zealand, Auckland
Other: Rock Orange, New York
Other: Horizon, New York
Editing Company: Mandy, Auckland
Other: Abpr, New York
Cco & Ceo: Josh Moore
Creative Director: Tom Paine
Creative: Tom Paine
Head of Planning: Jono Key
Account Director: Victoria Meo
Senior Designer: James Wendelborn
Producer: Liz Rosby
Producer: Sacha Moore
Digital Producer: Melissa Logan
Editor / Vfx: Amanda Sasano
In August 2015, BK published an open letter proposing a ‘burger wars’ ceasefire with longstanding rival McDonald’s. BK proposed the two restaurants join forces to create a symbolic mash-up burger, The McWhopper, to be served on UN Peace Day. The proposal was met by frenzied public support, so McD’s drew criticism when they said no. Subsequently, tens of thousands of people took matters into their own hands by creating and sharing DIY McWhoppers. Meanwhile, four other competitors raised their hands for peace and together with BK created and served the historic ‘Peace Day Burger’ on Peace Day.