| Cannes Lions 2013 | ||
|---|---|---|
| Media Lions | Use of Media; Best Use of Audio | Silver |
| Promo and Activation Lions | Use of Promo & Activation; Best Use of Other Digital Media in a Promotional Campaign | Silver |
| Branded content & entertaiment lions | Branded Entertainment; Best use or integration of digital or social media | Bronze |
| Outdoor Lions | Ambient; Stunts & Live Advertising | Silver |
| Mobile Lions | Creative Use Of Technology; Other Technology for Mobile | Silver |
| Mobile Lions | Best Integrated Campaign Led by Mobile | Silver |
| London International Awards 2013 | ||
| Non-Traditional | Sports | Bronze Winners |
| Non-Traditional | Interactive Installations | Silver Winners |
| Non-Traditional | Live Events - Beyond Advertising | Bronze Winners |
| Epica Awards 2013 | ||
| Promotions/Installations/Events | Mobile Communications | SILVER |
| Dubai Lynx 2014 | ||
| Integrated | - | Gold |
| Branded Content & Entertainment | Best Use or Integration of Experiential Events | Gold |
| Mobile | Mobile Applications & Other Downloadable Tools | Grand Prix |
| Outdoor | Interactive Outdoor Experiences | Gold |
| Media | Special Events And Stunt/Live Advertising | Grand Prix |
| Media | Digital Media (Including Internet, Mobile Devices, etc) | Silver |
| PR | Best Use of Digital PR | Gold |
| Promo & Activation | Corporate Image & Information | Gold |
| Promo & Activation | Digital Media in a Promotional Campaign | Silver |
| One Show 2014 | ||
| Advertising | Experiential Advertising / Events and Competitions | Merit Pencil |
| Advertising | Digital Direct Marketing / Mobile | Bronze Pencil |
| Interactive | Mobile Applications/Sites / Social Networks/Community | Gold Pencil |
| Clio Awards, 2014 | ||
| Engagement | Product/Service: Events | Silver |
| Out of Home | Product/Service: Other | Bronze |
| Direct | Product/Service: Digital/Social | Gold |
| Digital/Social | Mobile: Apps | Bronze |
| Branded Entertainment & Content | Product/Service: Events/Experiential | Bronze |
For security reasons, the Tunisian Government decided that all Professional Football League games would be played without any audience in the stadiums. After average results throughout the season and with the year's most important game approaching to decide whether C.S Hammam-Lif stayed in the league or not, the club needed the support of their fans. To reconnect the fans with the Club, Memac Ogilvy Label, Tunisia allowed supporters to cheer for their team without being in the stadium. With a downloadable mobile application that connects every fan to 40 giant speakers placed inside the stadium during the game: The 12th Man app.The app enables fans to support their team inside the stadium while watching the game live on TV. A simple tap on sound icons is instantly turned into powerful support: cheering, clapping, drumming, singing... The more fans press on the icons, the louder the sound in the stadium. The 12th Man app not only enriched people's football experience, it turned back thousands of fans into powerful support for their team. Energized by this support, C.S Hammam-Lif won by 1-0, securing their place in the league. In a stadium with the capacity of 12.000, the app brought together 93.100 fans, with 1.2 million others watching the game.
Mobile URL: http://www.ella3ib12.com/
Entry URL: https://play.google.com/store/apps/details?id=air.com.atelier216.the12thman.cshl
Category: Public interest
Media: Online
Category: Recreation & Leisure
Client: C.S Hammam-Lif
Brand: CS Hammam-Lif
Agency: Memac Ogilvy Label, Tunisia
Country: Tunisia
Executive Creative Director: Nicolas Courant
Copywriter: sascha kuntze
Agency Producer: Bedis Benamor
Agency Producer: Ali Abdennadher
Agency Producer: Zied Ben Zlaoui