Cadbury Dairy Milk: Quest for the Joyville Taster

Credits & Description:

Media: Online
Category: Confectionery & Snacks
Agency: hypernaked
Brand: Cadbury
Geo: Europe, United Kingdom
http://www.cadburydairymilk.co.uk
We wanted to remind consumers why they love the taste of the Nation's favourite chocolate, Cadbury Dairy Milk by offering a once in a lifetime chance to become the first ever 'Honorary Cadbury Taster'. All they needed to do was describe the taste in one new word, being as inventive and creative as possible to define the great taste, and try some while they were at it to inspire them. A digitally centric campaign supported by always-on community marketing, PR and sampling to get the Nation tasting. Have you got what it tastes?
Advertising Agency: Hypernaked, London, UK
Creative Director: Oliver Green
Published: February 2013