Advertiser: CA' DEL BOSCO
Agency: GIUSPPE LA SPADA STUDIO
Category: Viral Film
Account Manager: Federica D'Armento (Freelance)
Creative Coding: Riccardo Cavazza (Freelance)
Video Assistant: Tito Zappalà (Freelance)
Interaction Design/Production: Yi Nong Dong (Giuseppe La Spada S.R.L.)
Sound Design: Giuseppe Cordaro (Freelance)
Post-Production: Stefania Cancemi (Freelance)
Executive Production: Anna Maria Aloe (Freelance)
Video Assistant: Daniele Ciraolo (Freelance)
Creative/Art Direction/Photography/Interaction: Giuseppe La Spada (Giuseppe La Spada S.R.L.)
Art Direction: Ilaria Graziadio (Giuseppe La Spada S.R.L.)
Production: Masserdotti (Gruppo Masserdotti S.P.A.)
Relevancy
VALUEThe usage of an artistic and technological-oriented approach represents an added value relative to other winery companies. The brand image becomes strengthened and funded thanks to the efficient combination of wine and art. A never archived brand awareness has been reached in the lifestyle segmentation.
Outcome
RESULTS- message spread by 300 top-influencers.- media coverage on main tv channels, websites and press magazines.- great buzz online, on press and on trade.
Implementation
IDEA'With All Your Senses' introduces a multisensory path.Sounds from the fermentation are recorded by an hydrophone, then transformed in a spatialized symphonies by a musician.People became conductive bodies, which in contact with soil connected to a circuit, control generative visuals.Based on visitors' movements, a reactive systems emits compound fragrances elaborated by the enologist.Everything leads to the final wide projection, the mythological figure, Voluptas.
Client Brief Or Objective
BRIEFVintage Collection - launched by Cà del Bosco - leader of Italian wineries.