| Festival of Media Global Awards 2016 | ||
|---|---|---|
| CONTENT | Best Community Development | Bronze |
BRAND: Canadian Tire
CATEGORY: Retail
REGION: Canada
DATE: February - April 2015
AGENCY: Touche!PHD
MEDIA CHANNEL: Direct Marketing,Online
Insight
Low-involvement products are critical to stimulate in-store sales. Consumers who visit a mass merchandising store to buy one such item will also purchase between 4-7 additional items that are not on their list. These items, if purchased at Canadian Tire, are defacto not purchased at Walmart. Therefore, the co...