Canadian Tire: The Canadian Way of Spring

Credits & Description:

Delivered door-to-door, the Canadian Tire catalogue has been an important piece of Canadiana for over 90 years. Canadian Tire, in collaboration with Tribal DDB Toronto, sought out to develop a completely reinvented digital catalogue that would draw on the rich heritage of the print version and provide a more inspirational, lifestyle-oriented and consumer-centric lens on its product offering.

The Canadian Way of Spring brings passionate, everyday Canadians together to tell the story of the unique way of life Canadian Tire has equipped and inspired for over 90 years. Featuring authentic storytelling, rich interactive experiences, and editorial content, the reinvented digital catalogue presents Canadian Tire products as far more than just the latest gear or gadgets â this is how Canadians build and love life in Canada.

Category: Retail services

URL: http://www.canadiantire.ca/thecanadianway

Client: Canadian Tire

Agency: Tribal DDB Toronto

Country: Canada

Creative:

Associate Creative Director: Mara Binudin

Copywriter: Dmitry Zelikman

Art Director: Benson Ngo

Editorial writer: Yuki Hayashi

Copywriters: Tracy Wan, Santiago Fernandez-Concha

Editorial Copy Editor: Jennifer Krissilas

Design Director: John Thai

Designers: Josiah Bilagot, Mirza Sakovic, Jean-Lou Renoux, Barry Lachapelle

Illustrator: Andrea Manica

Tech/UX:

Director of Technology: Joe Dee

Information Architects: Dale McRae, Daniel Wiseman, Tony Di Ciero

Creative Technologist: Paul Jara

Interactive Developers: Paul Sham, Stephen Hobson, Brad Carson

Experience Assurance Lead: Enzo Licata

Producers:

Senior Producers: Gaetano Carpino, Bonnie Chung

Producers: Chris Webden, Caroline Clarke, Neem BaHa

Director of Production: Catherine Kim

Production Coordinator: Elizabeth Fitzpatrick

Account & Strategy Team:

Managing Director: Andrew McCartney

Business Unit Director: Kaezad Nallaseth

Account Director: Nick Pigott

Account Coordinator: Monica Bialobrzeski

VP Strategy and Innovation: Dino Demopoulos

Client Team:

AVP Digital, Canadian Tire Corporation: Rosie Riolion-Serpa

AVP, Digital Operations & Delivery: Shawn Farmer

Manager, Digital Experience: Vito Casalinuovo

VENDORS:

Apollo Studios

Audio Z

RMW Music

Ole Clear

Talent Payment Services ULC

James TSE Photography

Brought To You By

Sons and Daughters Productions Inc.

Jigsaw Casting Ltd.

Aon Reed Stenhouse Inc.

Blizzard Courier Services Ltd.

Social Media:

Social Media Planner: Parker Mason

Media:

Media Agency: Mediacom

Group Account Director: Chris O'Hara

Associate Account Director: Andrew Tziatis