Canal+ Digital, Case study BACK TO LIFE by BETC

The Digital Advert titled BACK TO LIFE was done by BETC advertising agency for Canal+ in France. It was released in Nov 2012.

Canal+: BACK TO LIFE

Brand
Released
November 2012
Posted
November 2012
Market
Agency
Director
Digital Creative Director
Creative Director
Art Director
Digital Creative Director
Art Director
Copywriter
Art Director

Credits & Description:

Advertiser: CANAL+
Agency: BETC
Category: Media, Entertainment and Leisure
Advertising campaign: BACK TO LIFE
Agency Management: Adeline Belin (BETC Digital)
Art Director: Christophe Clapier (BETC Digital)
Agency Management: Eugénie Valletoux (BETC Digital)
Art Director: Hugo Thomas (BETC Digital)
Digital Creative Director: Ivan Beczkowski (BETC Digital)
Agency Management: Alexandre George (BETC)
Art Director: Loris Cormoreche (BETC Digital)
Client Management: Béatrice Roux (Canal+)
Client Management: Maxime Saada (Canal+)
Digital Creative Director: Christophe Clapier (BETC Digital)
Art Director: Clément Vidal (BETC Digital)
Client Management: Coline Andre (Canal+)
Development: Philippe Elsass, Simon Doury, Edan Kwan (BETC Digital)
Copywriter: Fanny Molins (BETC Digital)
Client Management: Samantha Etienne (Canal+)
Chief Creative Director: Stéphane Xibérras (BETC)
Social Media: Guillaume Audureau, Marie-Laure Bentaha
Technical Director: Thibault Dargeou (BETC Digital)
Agency Management: Xavier Blairon (BETC)
Copywriter: Emmanuelle Labbe (BETC Digital)
Director: Laurent King
Sound Production: Les Kouz
Creative Director: Olivier Apers (BETC)

Brief Explanation
Les Revenants is a new series by CANAL+ that tells the story of atown confronted with a inexplicable phenomenon: the return of some dead people who don't realise their situation and want to get back to their normal life.Enter the city of Les Revenants, and experience the first mobile website in 360°.Discover the streets and places within the city by moving your iPhone or iPad around you and feel the strange atmosphere of the city and its inhabitants.