Cap48 Digital DISABLED DATING by Air Brussels

DISABLED DATING
The Digital Advert titled DISABLED DATING was done by Air Brussels advertising agency for Cap48 in Belgium. It was released in Jan 2013.
Advertising campaign for Cap48

Cap48: DISABLED DATING

Brand
Cap48
Media
Digital
Released
January 2013
Posted
January 2013
Market
Belgium
Industry
Charities, Foundations, Volunteers
Agency
Air Brussels
Creative Director
Gregory Ginterdaele - Marie-Laure Cliquennois
Copywriter
Philippe Fass
Art Director
Johan Van Oeckel

Credits & Description:

Advertiser: CAP48
Agency: AIR BRUSSELS
Category: Interactive
Advertising campaign: DISABLED DATING
Account Manager: Daphné De Le Vingne (Air Brussels)
Art Director: Johan Van Oeckel (Air Brussels)
Copywriter: Philippe Fass (Air Brussels)
Digital Designer: Gaetan Baudoux (Air Brussels)
Creative Director: Gregory Ginterdaele - Marie-Laure Cliquennois (Air Brussels)

Brief Explanation
Why is it that the majority of disabled people old enough to be in a relationship remain single?On the 21st of March, first day of the season of love, CAP48, the association for the integration of disabled people, in partnership with rendez-vous.be, Belgium's leading dating website, incorporated the profiles of Marc, Isabelle, Antoine and Sandrine onto the website...Within a few days, 5000 people had been seduced and clicked on the portraits.But when they discovered that these people were actually disabled, two thirds immediately shut their profiles.That's when we hit them with our awareness message. We put them on the spot... Live.And you, would you have managed to see beyond the disability?