Carlsberg: The Kings Speech

Credits & Description:

The âKing of Footballâ, Sky Sportsâ Jeff Stelling, will address the football nation on Boxing Day, in a âKingâs Speechâ that reviews the season so far, as part of The Marketing Storeâs Mid Seasonâs Greetings festive campaign for Carlsberg UK set to reach 1.6 billion consumers. Stelling, who is also the face of the Carlsberg Fan Squad, will present his speech on the Festive Football Calendar hosted at www.CarlsbergFanSquad.co.uk/Christmas on December 26th ahead of the dayâs matches. A teaser of the speech by Copa90 Football Channel, launched this week, available to view on the website. The Marketing Store created the Kingâs Speech content idea as the pinnacle of the Carlsbergâs Mid-Seasonâs Greetings campaign. The agency came up with the concept and was responsible for script-writing, production and developing the seeding strategy. The Marketing Storeâs campaign is based on insight around the psyche of football fans on Boxing Day. For them, Christmas is the real business end of the footballing calendar; when the games come thick and fast; when those summer signings get found out; when early league leaders start to slip; and when the true challengers start to show themselves. Not everyone spends their Boxing Day recovering from the festivities and the turkey excesseses of the day before. Over one million football fans are up as early as 6am, ready to put in a shift supporting their team; traversing the country; battling against the winter elements.
Category: Drinks, alcoholic
URL: https://www.carlsbergfansquad.co.uk/agegate
Client: Carlsberg
Agency: The Marketing Store, UK
Country: United Kingdom