Advertiser: TURNER
Agency: NEWSTYLE
Category: Tablets and Other Devices
Advertising campaign: TOON MACHINE
Chief Account Director: Alice Coutinho (Newstyle)
Account Director: Ana Matuck (Newstyle)
Producer: Daniel Fagundes (Newstyle)
Account Assistant: Caio Saccomani (Newstyle)
Events Manager: Celso Consolo (Turner)
Creative Supervisor: Luiz Haruo (Newstyle)
Producer: Marcelo Pimentel (Newstyle)
Producer Director: Sandra Freitas (Newstyle)
Copywriter: Thiago Campelo (Newstyle)
Art Director: Bruno Zordan (Turner)
Creative Manager: Kiko Cesar (Turner)
Art Director: Luciane Monaco (Newstyle)
Producer: Renato Costa (Newstyle)
Planner Director: Carlos Gajo (Newstyle)
Account Director: Carolina Cabral (Newstyle)
Events Director: Claudio Olimpio (Newstyle)
Chief Creative Director: Claudio Xavier (Newstyle)
Marketing Manager: Felipe Restrepo (Turner)
Producer: Marcelo Trevisan (Newstyle)
Marketing Manager: Mayra Nogueira (Turner)
Art Director: Pedro Paoliello (Newstyle)
General Creative Director: Thomas Tagliaferro (Newstyle)
Client Brief Or Objective
Promote the Cartoon Network Channel’s anniversary and provide the channel essence.
Implementation
We created a giant claw machine to distribute toys and other prizes to the children.
Outcome
This activation strengthened people's relationship with the channel.
Relevancy
It was important to unite parents and children and to show that life is funnier with Cartoon Network.