Casablanca: SLEEP MODE

Credits & Description:

Advertiser: CASABLANCA
Agency: LEO BURNETT HONG KONG
Category: Best Use of Technology
Advertising campaign: SLEEP MODE
Creative Director: Alfred Wong (Leo Burnett/Hong Kong)
Creative Director: Brian Ma (Leo Burnett/Hong Kong)
Executive Creative Director: Connie Lo (Leo Burnett/Hong Kong)
Interactive Creative Director: Hoi Yiu (Leo Burnett/Hong Kong)
Art Director: Ivan Law (Leo Burnet/Hong Kong)
Copywriter: Jessie Fung (Leo Burnett/Hong Kong)
Associate Creative Director/Art Director: Kenny Ip (Leo Burnett/Hong Kong)
Brand Executive: Rosa Pang (Leo Burnett/Hong Kong)
Assistant Art Director: Rachel Lao (Leo Burnett/Hong Kong)
Director: Frank Shek Lung Tat (Happy Birthday)
Programmer: Jimmy Chan (Leo Burnett/Hong Kong)
Director: Rick Chui (Happy Birthday)
Agency Producer: Isa Wai (Leo Burnett/Hong Kong)
Interactive Group Creative Director: Kennedy Pang (Leo Burnett/Hong Kong)
Art Director: Ra Tang (Leo Burnett/Hong Kong)
Creative Director: Wen Louie (Leo Burnett/Hong Kong)

Brief Explanation
To promote Casablanca as a brand focused on quality bedding products, we created a direct channel by turning your computer’s generic sleep mode into a personalized Casablanca showroom.With face-mapping technology, we took your portrait picture and personalized your computer’s sleep mode, letting you see yourself sleeping perfectly on Casablanca products, filling your dreams with content from your Facebook feed, and pushing promotion offers in real-time.Result:- Thousands of downloads in the first week.- 11,500 computers became interactive showrooms for our brand, for $0 rent.- Sales increased 10% in the first week and continue to grow.