Forget Volvo's Epic Split, online casino, Casumo, has unveiled the second phase of its Erase Boredom campaign with Epic Banana Flip, a berry-inspired interactive game designed to raise a smile and position the brand as the region’s number one entertainment destination. Created in co-operation with Perfect Fools Stockholm, the work establishes Casumo's Erase Boredom website as a top platform for fun online content that delivers the brand's mission to erase boredom.
The game and a YouTube video take their cue from research that reveals Finns believe bananas are the most boring fruit. However, the film points out that the banana isn't just a fruit, it's a berry, so it's Finland's most misunderstood berry.
The Epic Banana Flip game gathers the nation's boring berries together and asks Finnish people to flip them from a frown to a smile, helping to make all of Finland's bananas happy again. The film features comedian Heikki Vilja bounding around a typical Finnish market interviewing shoppers, telling the banana story and encouraging Finns to rescue the nation's unhappy berry. The video is backed by advertising in the form of pre-rolls and content seeding designed to drive traffic to the Erase Boredom website.Epic Banana Flip builds on the first phase of the campaign, which rehabilitated the reputation of vanilla ice cream, voted Finland’s most boring ice-cream flavour. Global rapping sensation turned TV presenter, Vanilla Ice, starred in a video to convince vanilla-hating Finns that it’s the best. The 1990s music sensation was heard rapping in Finnish, singing the national anthem and telling ice-cream related jokes.
The 'Erase Boredom' campaign recently won the award for Best Marketing Campaign at the EGR Operator Awards 2015. Casumo was presented the award on Monday 23rd November at a ceremony in London. Entries were judged based on concept, content, and functionality.
Category: Entertainment & leisure
URL: http://tuhoatylsyys.com/flip-a-banana-for-finland/
Client: Casumo
Agency: Perfect Fools
Production: Perfect Fools
Country: Finland
Director: Tony Sajdak
Creative Director: Klas Lusth
Creative Director: Patrick Dry
Art Director: Philip Arvidson
CD/Copywriter: Patrick Dry
Account Director: Eric Karlshammar
Agency Producer: Amit Raab
Editor: Karl Nord
Photographer: Alexander Radsby
Designer: Melissa Nilsson
Web Development Partner: Kim Korte
Interns: Carl Daag, Nils Axel af Malmborg