Rather than developing a campaign microsite, Loud , Sydney used Facebook to allow potential donors to watch extended video content on each family, leave comments of support,
donate directly from the page and then receive ongoing updates about the cause.
Client: Cerebral Palsy Alliance
Agency: Loud Sydney
Date Uploaded: 2011-02-07
Account Director: Uccella Tilbrook
Digital creative: Sunchi Mathur
Creative Director: joe Van Trump
Art Director: Mo Shono
Copywriter: Emma Den-Ouden
Producer: Tony Vella
Account manager: Lauren Harris
Country: Australia
Digital Strategist: Lindsey Cummings
Strategy Planner: David Halter