Cerveza Andes Digital, Case study The Fairest Night of All [image] [spanish] by Del Campo Saatchi & Saatchi Buenos Aires
![The Fairest Night of All [image] [spanish]](https://fcdn.me/c47/e53/cerveza-andes-the-fairest-night-of-all-image-7215935f2981f7966cfe68c683.jpg "The Fairest Night of All [image] [spanish]")
The Digital Advert titled The Fairest Night of All [image] [spanish]
was done by Del Campo Saatchi & Saatchi Buenos Aires advertising agency for Cerveza Andes in Argentina. It was released in Feb 2016.
Cerveza Andes: The Fairest Night of All [image] [spanish]
Brand
Media
Released
February 2016
Posted
February 2016
Market
Industry
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Executive Creative Director
Producer
Director
Art Director
Copywriter
Production Agency
Director
Producer
Awards:
| El Ojo Festival 2016 | ||
|---|---|---|
| Directo | Acciones en el campo | Oro |
| Wave Festival, 2016 | ||
| Branded Content | Live Experience | Ouro |
| Promo | Produtos e Serviços - Direct / Promo | Prata |
| Outdoor | Outdoor com elementos de interação e experiência com o consumidor | GrandPrix |
| Cannes Lions 2016 | ||
| Direct | Sectors: Food & Drinks | Silver Lion |
| Promo And Activation | Sectors: Food & Drinks | Silver Lion |
| Direct | Strategy: Retention | Silver Lion |
| Outdoor | Integrated: Integrated Campaign led by Outdoor | Bronze Lion |
| Outdoor | Ambient (Non-Standard and Free-Format Outdoor Adve: Live Advertising and Events | Gold Lion |
| Promo And Activation | Use of Promo & Activation: Guerrilla Marketing & Stunts | Silver Lion |
Credits & Description:
Del Campo Saatchi & Saatchi has released new work for Andes Beer. The piece was directed by Diego Núñez Irigoyen from Agosto production company. Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night. Was it to find the latest advertising star? Well, not really. It was actually a fake casting whose objective was to take all good-looking men out of the competition for one night, so that average guys could finally be the centre of female attention. ...
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