Channel 4: Channel 4 Rebrand [image], 1

Credits & Description:

Agency: 4creative
Client: Channel 4
Creative Director: Alice Tonge
Creative Type Director: Neville Brody
Design Director: Grant Gilbert
Design Director: Steve Qua
Designer: Aimi Awang
Designer: Tim Fellowes
Director: Jonathan Glazer
Executive Creative Director: John Allison
Executive Creative Director: Chris Bovill
Executive Producer: Shananne Lane
Head of Production: Clare Brown
Music Composer: Mica Levi
Producer: Simon Cooper
Senior Producer: Louise Oliver
Creative Agency: 4creative
Design Agency: Dblg
Post Production: Envy Post Production
Post Production: Mpc
Post Production: One Of Us
Post Production: Tag:Worldwide
Production Company: Academy
Sound Design: Wave
Business Director: Nik Windsor
Group Marketing Manager: Rosalind Godber
Head of Marketing: James Walker
Channel 4 is more than a number. We didn’t want to tell people what they were watching, we wanted to tell people why they were watching. We went back to the start, to the original Lambie Nairn 3D logo and broke it apart. The individual Channel 4 blocks are now free to reflect the channel’s remit; to be original, alternative, innovative, to be surprising and bold.
The new identity is distinctive yet flexible enough to work across all Channel 4’s offerings. The blocks run through everything, from the on-screen graphics, menu beds, idents and even feature in our new typeface.