| Red Apple International Advertising Festival 2016 | ||
|---|---|---|
| Digital advertising (campaigns) | Integrated campaigns | Shortlist |
| Media projects | Best usage of non-standard advertising (New media) | Shortlist |
| Promo campaigns | Best digital marketing campaign | Shortlist |
Alternative Title: A Coffee So Dark You Need Tor To Find It
The Most Expensive
Category: Non-Alcoholic Drinks
Media: DIGITAL
Client: Chernyi Cooperative
Brand: Chernyi Black Coffee
Production Company: Hungry Boys
Advertising Agency: Possible, Moscow, Russia
Creative Director: Vlad Sitnikov
Idea: Maxim Fedorov
Copywriters: Maxim Fedorov, Artem Trofimov
Art Director: Anton Vodogreev
Illustrators: Anton Vodogreev, Stas Vasiliev
Digital Producers: Ivan Bormotov, Kirill Nikitin
Film Director: Artur Miroshnichenko
Music: Sounds Like A Plan, Bad Zu, Filipp Alexandrov
Description:
Coffee is not a drug campaign is the first legal product advertisement on darknet. Creative agency, POSSIBLE Moscow, is helping the Chernyi Cooperative sell its 'Black' coffee through Tor, the anonymous communication network. The shop operates at cherniyx23pmfane.onion. Once a purchase is made using Bitcoins and the Qiwi payment system, buyers receive coordinates as to the whereabouts of their stash.
Together with the Chernyi (Black) Cooperative – pioneers in specialty coffee in Moscow – we have launched a campaign to fight against stereotypes by launch of the first online shop that sells legal products on the DarkNet.