CIREC FOUNDATION (REHABILITATION AND PROSTHESIS CENTER) Digital, Design & Branding, Case study Funtastic Hand [video] by Publicis Bogota

The Digital Advert titled Funtastic Hand [video] was done by Publicis Bogota advertising agency for CIREC FOUNDATION (REHABILITATION AND PROSTHESIS CENTER) in Colombia. It was released in May 2015.

CIREC FOUNDATION (REHABILITATION AND PROSTHESIS CENTER): Funtastic Hand [video]

Awards:

Cannes Lions, 2015
PRODUCT DESIGNWELL-BEING & ENVIRONMENTAL IMPACTPRODUCT DESIGN LION
CANNES LIONS HEALTH 2015
PHARMAB: COMMUNICATIONS TO NON-HEALTHCARE PROFESSIONALS: EDUCATION & SERVICESSILVER
D&AD Awards, 2016
Creativity for Good (White Pencil)Design - Not for ProfitGraphite Pencil
Product DesignInnovative Product DesignYellow Pencil
New York Festival 2016
Package & Product DesignPackage & Product Design: Products & ServicesGrand Prize Award
Package & Product DesignPackage & Product Design: Products & ServicesFirst Prize Award
One Show, 2016
Intellectual Property-Best in Discipline
Intellectual PropertyNon-Profit - Physical / Digital / Physical / DigitalGold Pencil

Credits & Description:

Client: Cirec Foundation
Title: Funtastic Hand
Category: Health / Medicine / Pharmaceuticals / Public Health & Safety
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Chief Creative Officer: Camilo Carvajal, Rodrigo Tarquino
Creative Director: Dougan Villamil, Ricardo Beltrán
Production Company: La Muvi / Bogotá, Red Mosquito / Bogotá, Mompozt / Bogotá, Sonar Studios / Bogotá
Director: La Dupla La Dupla
Producer: Ana Maria Rodriguez
Animator: Johanna Carrero
Creative Technologist: Carlos Arturo Torres
Editor: Belinda Gomez
Music & Sound: Happy Together
Pr / Marketing: Cirec Foundation / Bogotá
Product Manager: Jacobo Alvarez, Daniel Gomez, Lina Herrera
Sound Designer: Ricardo López
Chief Creative Officer Camilo Carvajal Rodrigo Tarquino
Creative Director Ricardo Beltran Dougan Villamil
Design Director Carlos Arturo Torres
Designer Carlos Arturo Torres
Director La Dupla
Editor Belinda Gomez
Producer Ana Maria Rodriguez
Sound Designer Ricardo López
Advertising Agency Publicis Colombia
Music ProductionHappy Together
Brand Manager (Client) Lina Herrera
Chief Executive Officer Alvarez
Funtastic Hand is the first playful prosthesis in the world that it´s a toy at the same time. It´s a mix between technology and LEGO that a kid with disability could build.It´s easy to use, easy to put and gives autonomy to the kid to develop his imagination. Besides it´s a tool for kids with disability to reintegrate to society and so that they could interact with other kids through playing.