Eye catching DS3 is a marketing project created and directed by EuroRSCG Brussels for CITROËN BeLux.
Problem:
Do you know the Citroën DS3? You do? But only by name!
You actually don’t know how it looks.
This was also the case for most Belgian people. And that’s
a big pity for a car that stands out for its personality.
Solution:
So how do you solve this problem? Simple. Make people want
to watch a Citroën DS3…and why not without blinking?
So, we came up with an online idea to make sure this pretty
car would never ever leave your mind’s eye again.
We developed an application that could spot when an eye
in a webcam blinked.
Results:
After 10 days we already counted 64.233 views totalling
a stunning 624.781 seconds of Citroën DS3-watching.
Thank you.
Advertised brand: Citroën
Advert title: Eye catching DS3
Advertising Agency (Name, City, Country): Eurorscg Brussels, Belgium
Creative Directors: Stéphane Daniel & Hugo Battistel
Creation: Sébastien Van Reet & Heidi Van Damme
Accounts: Juan Vanhufflen & Margiet Vervecken
Project Director: Grégory Clément
Developer: Laurent Dochy
Keywords: DS3, Citroën, eye catching