Close-up: Don’t Judge. Just Kiss. [image]

Credits & Description:

Agência/Agency: F.biz
Anunciante/Advertiser: Unilever Brasil Ltda
Diretor de criação/Creative Director: Fabio Astolpho e Rodrigo Senra
Produtor da agência/Agency Producer: Eduardo Paiva
Fotógrafo/Photographer: Mário Daloia
Redator/Editor: Laura Azevedo
Atendimento/Attendance: Gabriela Almeida e Mariana Corrales
Outros créditos:
Tratamento: Marco Cezar
Lettering: Estudio Pum
Rtvc: Iara Demartini e Daniela Freitas
Art buyer: Camila Serena e Amanda Costeski
Finalização: Marcelo Magdaleno
Motion: Wesley Martins e Emilio Correa
Conteúdo: Renata Longhi, Mariana Hasselmann, Clarisse Medeiros e Nathalia Souza
Mídia: Daniela Barbiere e Felipe Peres
Projetos: Cristina Samelli, Talita Hirahata, Amanda Pretini e Rafael Greiner
Diretor de Arte/Art Director: Tarso Soares, Letícia Rodrigues e Marcello Costa
Sinopse:
Social networks are rife with bigoted comments against sexual diversity. To help fight the hate, Closeup launched a campaign on International Kissing Day in defense of freedom. We invited real couples who were victims of prejudice on the Internet for a special photo shoot. We painted them in many different colors and wrote on their faces a powerful message against intolerance: “Don’t judge, just kiss”.