| El Sol Festival (Español) 2017 | ||
|---|---|---|
| Medios | Mejor Uso De Pantallas Y Medios Audiovisuales | Sol De Oro |
| El Ojo Festival 2017 | ||
| Interactivo | Viral Marketing | Plata |
| Media | Uso Innovador Del Medio Audiovisual | Bronce |
| Sports | Medios Audiovisuales | Plata |
| Ad Stars 2017 | ||
| PR | Practices & Specialism: Events & Experiential (Pr Campaign That Use An Event Or Stunt) | Crystal |
| Media | Use Of Media: Use Of Special Events And Stunt/live Advertising | Crystal |
| Media | Use Of Media: Use Of Screens | Crystal |
Title/Título: Tarjeta Roja A La Violencia
Brand/Marca: Cmd Sports
Brand: Telefónica Perú
Brand: Cmd - Movistar Deportes
Advertiser/Anunciante: Movistar
Agency/Agencia: Wunderman Phantasia
Country/País: Perú
Synopsis:
Gender violence affects many people in Peru. Those affected are in three categories: the victims, the aggressors, and the witnesses. Our challenge was to reach all of them at the same time. We recognized that a live broadcast of a Peruvian National Team football match would be the most effective way. CMD Sports wanted to deliver a powerful message in a memorable and innovative way. By using their live broadcast during a highly crucial match and placing victims in various sections, CMD could utilize their influence to bring attention to the victims of gender violence, potentially empowering them to come forward and speak up.