Cmd Digital, Case study Roja a la violencia [image] by Wunderman Phantasia Lima

Roja a la violencia [image]
The Digital Advert titled Roja a la violencia [image] was done by Wunderman Phantasia Lima advertising agency for subbrand: Cmd Sports (brand: Cmd) in Peru. It was released in Sep 2016.
Advertising campaign for Cmd

Cmd: Roja a la violencia [image]

Brand
Cmd Sports  (Cmd)
Media
Digital, Case study
Released
September 2016
Posted
September 2016
Market
Peru
Industry
TV Channels/Radio Stations and Programmes, Against violence
Agency
Wunderman Phantasia Lima

Awards:

El Sol Festival (Español) 2017
DigitalIdeas De Marketing Más Allá De Las RedesSol De Oro
El Ojo Festival 2017
InteractivoViral MarketingPlata
MediaUso Innovador Del Medio AudiovisualBronce
SportsMedios AudiovisualesPlata

Credits & Description:

Title/Título: Tarjeta Roja A La Violencia
Brand/Marca: Cmd Sports
Brand: Telefónica Perú
Brand: Cmd - Movistar Deportes
Advertiser/Anunciante: Movistar
Agency/Agencia: Wunderman Phantasia
Country/País: Perú
Synopsis:
Gender violence affects many people in Peru. Those affected are in three categories: the victims, the aggressors, and the witnesses. Our challenge was to reach all of them at the same time. We recognized that a live broadcast of a Peruvian National Team football match would be the most effective way. CMD Sports wanted to deliver a powerful message in a memorable and innovative way. By using their live broadcast during a highly crucial match and placing victims in various sections, CMD could utilize their influence to bring attention to the victims of gender violence, potentially empowering them to come forward and speak up.
URL: https://www.facebook.com/comun...