Coc Coc Vietnam Digital, Case study The Forgetting Tab – Reminding people to help those who forget [image] by Isobar Vietnam
![The Forgetting Tab – Reminding people to help those who forget [image]](https://fcdn.me/0e5/661/coc-coc-vietnam-the-forgetting-tab-reminding-people-to-help-those-who-forget-image-3e65c455aab72404cf0fb66e50.jpg "The Forgetting Tab – Reminding people to help those who forget [image]")
Coc Coc Vietnam: The Forgetting Tab – Reminding people to help those who forget [image]
Credits & Description:
Advertised brand: Coc Coc Vietnam
Advert title: The Forgetting Tab – Reminding people to help those who forget
Advertising Agency: Isobar Vietnam
Creative Director: Rajib Gupta
Art Director: Rajib Gupta
Copywriter: Rajib Gupta, Nguyen Phan Thuy Tien
Additional credits:
Designer: Huynh Ngoc Thuy
Chief Creative Officer (APAC): Tim Doherty
Managing Director: Denise Thi
Operations Director: Nguyen Khoa Hong Thanh
Regional PR Manager, APAC: Alina Morais
Project Manager: Ngo Thi Thuy An
Technical Director: Nguyen Phuc Chau
PR Team: Duong Nu To Giang, Ho Nguyen Thao Nguyen
Director & Editor: Tsering Tashi Gyalthang
DOP: Tenzin Dorjee
Executive Producer: Youdon Chazotsang
Producer: Kim Khue Bui, Ha Boi Yen
Sound Design: The Other World
Head of Product Department: Mr. Alexey Polkanov
Head of Sales and Distribution Department: Ms. Dao Thu Phuong
Business Development Director: Ms. Ngo Thi Thu Suong
Sales Manager: Ms. Nguyen Thu Trang
Published/Released: 29 April 2017
Description/Release synopsis:
Cốc Cốc, Vietnam’s leading internet browser with more than 22 million monthly users, has introduced “The Forgetting Tab”, a creative campaign conceptualized by Isobar Vietnam to increase awareness of Alzheimer’s amongst Vietnamese. It uses Cốc Cốc's existing incognito mode – private browsing where nothing is saved in the browser or search history and cookie store – to call attention to the forgetfulness that characterizes the disease. Renamed “The Forgetting Tab”, Cốc Cốc is presenting users who want to surf incognito with an emotional message (via film) about Alzheimer's, in the hope of bringing people’s attention to this serious, life-debilitating disease that affects not just the patients but also their caregivers. Users could then click through to learn more about the disease and care. The film was scripted and produced by Isobar Vietnam with the help of Yeti Films, and directed by award-winning Tibetan filmmaker, Tsering Tashi Gyalthang.