Coca-cola: Case study

Credits & Description:

Agency: J. Walter Thompson
Client: Coca-Cola
Geo: Brasil
CD: Ricardo John, Humberto Fernandez, Gustavo de Lacerda, Ana Cavalcanti, Nacho Mendiola
Agency Producer: Maisa Delgado, Caroline Pivato e Antonio Corral
Photographer: BOB WOLFENSON
CW: Julia Velo
Assistance: Felipe Giacon, Stefano Paduan, Marina Masiero, Fabiana Santana, Vivianne Santos
Sound Production: DR. DD
MOTION DESIGN: Marcus Prado
MEDIA: João Dabbur, Stella Lopes, Ligia Mattos, Luana Belchior, Beatriz Guerzoni, Nicole Negrigo, Bruno Alves
Planning: Stella Pirani, Gisele Bambace, Erica Rigobello, Marina Simões e Pietro Portugal.
AD: Fernanda Sousa e Felipe Porto
Production Company: O2 Filmes
Director: Bruno Ilogti
DOP: Will Etchebehere

Synopsis:
To increase Coke sales and bring the brand closer to young targets, we created Coca-Cola FanFeat: a competition for fans of Brazil’s biggest hitmakers, in which the three winning artists would record a single, a music video, and a concert together. Each Coke package had a picture of an artist – and a potential vote. To make things fairer, the hitmakers were chosen based on their representation in the country’s musical scenario, without distinction of gender, race, colour, or music style.