Coca-cola: SAVING THE SOURCE

Credits & Description:

Advertiser: THE COCA-COLA COMPANY
Agency: OGILVYONE WORLDWIDE
Category: Tablets and Other Devices
Executive Creative Director: Corinna Falusi (OgilvyOne Worldwide)
Creative Directors: Abe Baginsky (OgilvyOne Worldwide)
Executive Producers: Lucia Grillo (Psyop)
Chief Creative Officer: Calle Sjoenell (OgilvyOne Worldwide)
Executive Producers: Justin Cone (Psyop)
Accounts: Marianne Pizzi (OgilvyOne Worldwide)
Creative Directors: Marie Hyon (Psyop)
Story: (The Alchemists)
Melanie Baublis/Jenna Gartland/Joel Metcalf/Amy Chuang: Agency Producers (OgilvyOne Worldwide)
Executive Director/Digital Production: Angela Fung (OgilvyOne Worldwide)
Producer: Ryan Mack (Psyop)
Music: (Human)
Production Company: (Psyop)
Creative Technologist: Brian Kehrer (Psyop)
Creative Directors: Della Mathew (OgilvyOne Worldwide)
Creative Directors: Marco Spier (Psyop)
Accounts: Nicole Pinochet (OgilvyOne Worldwide)
Creative Directors: Tristan Kincaid (OgilvyOne Worldwide)
Brief Explanation
Fanta is launching the world’s most immersive discovery storytelling platform – Saving the Source – an innovative sharable and playable graphic novel that can be enjoyed seamlessly anywhere in the world, anytime, and on any device.  Every piece of content generated by the wider Play Fanta campaign not only ties into the narrative of Saving the Source and the Playful world it depicts, but is Playable itself; from HTML games centered around graphic novel’s plot and characters, to above-the-line activity directing teens to where Fanta’s playable content is hosted.The iOS and Android native applications create a rich, immersive storytelling experience, featuring over 40 pages of custom artwork, full-screen video content and hidden items, all created in-house under one roof.