Craftsman Digital SCREW*D by Tool Of North America, Y&R Midwest Chicago

SCREW*D
The Digital Advert titled SCREW*D was done by Tool Of North America, Y&R Midwest Chicago advertising agencies for subbrand: Craftsman Tools (brand: Craftsman) in United States. It was released in Sep 2011.
Advertising campaign for Craftsman

Craftsman: SCREW*D

Brand
Craftsman Tools  (Craftsman)
Media
Digital
Released
September 2011
Posted
September 2011
Market
United States
Industry
Household maintenance & pet products, Tools, Do-It-Yourself Products
Agency
Tool Of North America
Director
Matt Ogens
Editor
Mark Panik
Designer
Thomas Nicholas
Designer
Optimus
Director
Director Of Interactive Production
Agency
Y&R Midwest Chicago
Creative Director
Jon Eckman
Creative Director
Richard Fischer
Creative Director
Evan Thompson
Producer
Kara Pierce

Awards:

ADC Awards 2012
IntegratedIntegrated, CampaignBronze

Credits & Description:

Client: Craftsman

Agency: Y&R Chicago

Account Director: Kevin Babcock, Account Sup: Priya Bordia

Art Director: Richard Fischer

Chief Creative Officer: Bob Winter

Copywriter: Evan Thompson

Country: USA

Creative Director: Richard Fischer, Evan Thompson (Associate Creative Directors), Jon Eckman

Designer: Thomas Nicholas, Optimus

Director: Matt Ogens, Interactive Director: Grant Skinner

Editor: Mark Panik (Don't Panik!)

Executive Producer: Brian Latt, Dustin Callif, Oliver Fuselier

Head of Production: Brian Smego, Head of Digital: Matt Witt

Music Composer: Beta Patrol

Producer: Kara Pierce

Production Company: Tool