Scottish Government Digital Bad Romance, 4 by The Leith Agency
The Digital Advert titled Bad Romance, 4
was done by The Leith Agency advertising agency for subbrand: CSE The Signs (brand: Scottish Government) in United Kingdom. It was released in Jul 2016.
Scottish Government: Bad Romance, 4
Brand
Media
Released
July 2016
Posted
July 2016
Market
Industry
Agency
Awards:
| Roses Creative Awards 2017 | ||
|---|---|---|
| MISC | Most Creative Use Of Media | Silver |
| MISC | Integrated Campaign | Silver |
Credits & Description:
Agency: Leith
Client: Scottish Government
Synopsis:
We created an integrated campaign educating people about the dangers of Child Sexual Exploitation. We used traditional media to target parents and Snapchat to speak to our younger audience.
To reach teenagers with a message about the dangers of being groomed online, we used a media that was delivered straight to their phones, the place where grooming often takes place. We created an eighteen episode live drama that we filmed on an iPhone and was broadcast on Snapchat over a period of a couple of days.