In this year's International Rock ’n’ Roll Day, Language School Cultura Inglesa created an interactive action to reach the young public: the Rock Band Generator. A website in which people instantly generated a rock band's name with just one click - and then shared it in social networks. The concept of the campaign is: Creating your rock band is not that easy. But learning English in Cultura Inglesa is.
Category: Education
URL: http://rock.culturainglesacuritiba.com/
Client: Cultura Inglesa
Agency: 433 AG
Country: Brazil
Director: André Strauss
Creative Director: Rafael Pavelegini
Art Director: Marcos Coqs
Copywriter: Jean Suzuki
Illustrator: Juliano Araújo
Web Development Partner: Marcelo Higinio