Daintree Paper: Shred of Decency

Credits & Description:

Creative agency ROTHCO has teamed up with Dublin-based paper company Daintree in a radical new campaign in support of same-sex marriage in Ireland. They've created confetti from ignorant No Campaign flyers to raise money for the Yes campaign in the run up to Irelandâs marriage equality referendum.
Category: Retail services
Client: Daintree Paper
Agency: Rothco, Dublin
Production: Piranha Bar
Country: Ireland
Executive Creative Director: Alan Kelly
Art Director: Stephen Rogers
Copywriter: Shane O'Brien
Digital creative: Owen Derby
Digital creative: Sean Crawford
Account Director: Sarah McGann
Strategist: Casey Smyth
Strategist: Kathleen Healy
Post production: Aileen Heavey
Agency Producer: Stevi Russell
Agency Producer: Jessica Derby