Dallas Pets Alive/ DPA Digital, Case study Adoptable Trends, 1 by DDB Dallas, Dieste Inc. Dallas
Dallas Pets Alive/ DPA: Adoptable Trends, 1
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Digital Marketing | Tactical Digital Marketing | Graphite Pencil |
| Direct | Direct Response/Digital | Wood Pencil |
| One Show, 2016 | ||
| Interactive | Non-Profit - Advertising / Advertising | Merit |
Credits & Description:
Client: Dallas Pets Alive
Title: Adoptable Trends
Category: Charities / Non-Profit Organizations / Fundraising
Agency: Dieste / Dallas
Url: http://dallaspetsalive.org/ado...
Art Director: Francisco Arranz , Arturo Lee, Gustavo Zapata
Writer: Jose Benítez
Production Company: Standing Dog / Dallas, Letca Films / Miami, Personal Music / Miami
Executive Creative Director: Ciro Sarmiento
Dallas Pets Alive encounters the same problem each year; around 2.7 million dogs are euthanized in the U.S. after 1-2 weeks because they lack the attention and online exposure they need to find a permanent home. The idea was simple: we named adoptable dogs after the hottest trending topics. This way we redirected the attention trends get towards our dogs, and made trending topics, one of the most powerful social phenomenon in the world, our new direct and close way to adopt dogs.