DB Export: Brewtroleum, 15

Credits & Description:

Entrant: Colenso Bbdo
Campaign: Brewtroleum
Title: Brewtroleum
Product: Db Export
Brand: Db Breweries
Advertiser: Db Breweries
Agency: Colenso Bbdo, Auckland
Creative Chairman: Nick Worthington
Senior Copywriter: Simon Vicars
Senior Art Director: Andre Sallowicz, Brett Colliver
Copywriter: Matt Lawson
Head of Account Management: Angela Watson
Senior Business Director: Brodie Reid
Project Director: Lucy Grigg
Account Manager: Mitch Lovich
Account Executive: Jacob Douglas
Head of Planning: Andy Mcleish
Digital Planning Director: Neville Doyle
Operations Director: Paul Courtney
Agency Producer: Scott Chapman
Head of Broadcast: Jen Storey
Experiential Business Director: Nick Harvey
Experiential Senior Account Manager: Kate Boekhorst
Client - Managing Director: Andy Routley
Client - Marketing Director: Maud Meijboom-van Wel
Client - Marketing Director - Head of Cider and Domestic Beer: Sean Odonnell
Client - Marketing Manager: Tony Wheeler
Production Company (& City): Scoundrel, Sydney
Film Director: Tim Bullock
Production Company Producer: Adrian Shapiro
Post Production: Blockhead
Director of Photography: Crighton Bone
Sound Design: Franklin Road
Animation: Blockhead
Online Editor: Stephan Coorey
Editor: Adam Wills
Pr Agency: Spark Pr
Media Agency: Spark Phd
Beer consumption in New Zealand is at its lowest since World War 2. So, to promote DB Export, we gave Kiwi men a brilliant reason to drink more beer. Brewtroleum is a biofuel made from leftover brewing yeast.
Thanks to some dedicated drinking, we turned 58,000 tonnes of yeast slurry into 300,000 litres of biofuel – enough to supply 62 service stations around the country and to open our own flagship Brewtroleum station.
It cut carbon emissions by 8%, meaning every time a man drank DB Export he was helping to save the world.