DDB Portugal: #AdoptANeighbor, 1

Credits & Description:

Client: DDB Portugal
Agency: DDB
Advertising Agency: DDB Portugal, Lisbon, Portugal
CEO: Alexandra Pereira
Creative Director: Júlio Aymoré
Creative Supervisor: Nicole Leite
Copywriter: Maria Máximo
Art Director: João Pedro Corrêa
Country: Portugal
Published: April 2020
Synopsis:
During a period where the majority of the Portuguese people was closed inside their homes due the new coronavirus (COVID-19) pandemic, #AdotaUmVizinho (#AdoptANeighbor) is a social media campaign created by DDB Portugal, that calls for the solidary in people. The campaign focus on helping the ones in the high-risk groups, by asking those in safer health conditions to reach out and take care of the essential shopping for them. Thus, making sure those most at risk, don’t have to endanger their lives by leaving the house. The campaign was launched trough the agency’s social media and provided content and tips on how to help while keeping safety on top.