Depilex SmileAgain Foundation Digital, Case study HD - Saving Face Trailer (Documentary) by Ial Saatchi & Saatchi Pakistan

The Digital Advert titled HD - Saving Face Trailer (Documentary) was done by Ial Saatchi & Saatchi Pakistan advertising agency for subbrand: Depilex SmileAgain Foundation (brand: Depilex SmileAgain Foundation) in Pakistan. It was released in Aug 2013.

Depilex SmileAgain Foundation: HD - Saving Face Trailer (Documentary)

Credits & Description:

2012 Academy Award Nominee For Documentary (Short Subject)

Directed by Oscar and Emmy nominated filmmaker Daniel Junge and Emmy winning Pakistan director Sharmeen Obaid Chinoy.

Every year in Pakistan, there are at least 100 people attacked with acid -- the majority women. Many more go unreported. The new documentary SAVING FACE is the story of two survivors of such attacks -- their battle for justice and their journey of healing.

Advertiser: Depilex SmileAgain Foundation

Agency: IAL Saatchi & Saatchi Pakistan

Chief Creative Officer/ Art Director: Ali Mumtaz

Creative Director: Sheharyar Ghayas

Director of Strategy: Nida Haider

Copywriters: Jamil Akhtar, Assam Khalid

Photographer: Insiya Syed