Dogs Trust: Rocco

Credits & Description:

Advertised brand: Dog's Trust, UK
Media: Digital/ Ambient
Advertising Agency: Miami Ad School, San Francisco
Art Director: Michael Ching
Copywriter: Prasiddha Thiyagarajan
Synopsis:
We were asked to create a campaign that makes 'rescue dogs' the next most desirable breed of dog in Britain. We went on to understand why rescue dogs weren't adopted as much. We realised that people wanting to own dogs always wanted a young well-bred puppy. We decided to tap into the one thing that stood out when it came to rescue-dogs, it was that they all had a past, which meant that they had experiences and skillsets from their past. That struck a chord. People already share their skills and experiences on LinkedIn to get hired. We had our answer there.
We created LinkedIn profiles for each of these dogs.