Advertised brand: Dog's Trust, UK
Media: Digital/ Ambient
Advertising Agency: Miami Ad School, San Francisco
Art Director: Michael Ching
Copywriter: Prasiddha Thiyagarajan
We were asked to create a campaign that makes 'rescue dogs' the next most desirable breed of dog in Britain. We went on to understand why rescue dogs weren't adopted as much. We realised that people wanting to own dogs always wanted a young well-bred puppy. We decided to tap into ...