Dole Digital, Case study Banana Trophy by Dentsu Y&R Tokyo

The Digital Advert titled Banana Trophy was done by Dentsu Y&R Tokyo advertising agency for Dole in Japan. It was released in Jun 2014.

Dole: Banana Trophy

Brand
Released
June 2014
Posted
June 2014
Market
Copywriter
Art Director

Awards:

Spikes Asia, 2014
DesignCOMMUNICATION DESIGN: PROMOTIONAL ITEMSBronze Spike
DigitalCRAFT: USER EXPERIENCE (UX)Bronze Spike
MediaUSE OF MEDIA: USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISINGSilver Spike
MediaUSE OF MEDIA: USE OF AMBIENT MEDIA: SMALL SCALEGold Spike
PRDIGITAL & SOCIAL: USE OF SOCIAL IN A PR CAMPAIGNGrand Prix
Asia Pacific Advertising Festival (AdFest) 2015
INTERACTIVE LOTUSBEST USE OF SOCIAL MEDIASilver
MEDIA LOTUSBEST USE OF AMBIENT: SMALL SCALEBronze

Credits & Description:

Brand: Dole
Media: Online
Category: Food
Agency: Dentsu
Geo: Japan
Dole: Banana Trophy
Advertising Agency: Dentsu Y&R, Tokyo, Japan
Chief Producer / Planning Director: Yuki Fuse
Account Directors: Shoichi Yamakawa, Naoko Goto
Account Planner: Ryusei Yoshimoto
Creative Director / Planner: George So Sugitomo
Art Director: Mai Shibatani
Copywriter: Nao Otani
Planner / Copywriter: Noriko Osumi
Agency Producer: Naoki Mori
Agency Producer / Director: Naru Kudo
Producer: Yoshiaki Shiota