Domino's Pizza Digital, Case study Emoji Ordering by Crispin Porter + Bogusky Boulder
Domino's Pizza: Emoji Ordering
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| TITANIUM AND INTEGRATED | TITANIUM AND INTEGRATED | GRAND PRIX |
| Clio Awards 2015 | ||
| Digital | Product/Service: Other | Gold |
| Social Media | Product/Service: Social | Grand Clio |
| LIA (London International Awards), 2015 | ||
| Digital | Use of Social Media | Bronze Winner |
| D&AD Awards, 2016 | ||
| Digital Marketing | Innovative Use of Technology | Wood Pencil |
| Integrated & Innovative Media | Innovative Media | Yellow Pencil |
| New York Festival 2016 | ||
| Avant-Garde / Innovative | Avant-Garde / Innovative: Product & Services | Second Prize Award |
| Mobile | Mobile Marketing: Media & Enterainment: Use Of Technology | First Prize Award |
| International ANDY Awards 2016 | ||
| RESET | Retail Foods | Gold |
Credits & Description:
Brand: Domino's
Entrant Company: CP+B, Boulder
Agency: CP+B, Boulder
Creative Agency: CP+B, Boulder
Production Company: CP+B, Boulder
Creative Director: Matt Talbot
Creative Director: Andrew Lincoln
Executive Creative Director/EVP: Tony Calcao
Creative Technology Director: Harold Jones
Executive Producer, Interactive: Stafford Bosak
Experience Director: Richard Giuliani
Account Director, VP: Alex Guerri
Content Supervisor: Stacy Geldzahler
Content Manager: Michelle Robertson
Senior Experience Designer: Dave Rowley
Associate Social Director: Stacy Feehery
Social Supervisor: Neha Potalia
Community Manager: Katie Souther
People love using emoji. They love texting with them, and more recently, tweeting with them. In fact, emoji are now half as common as the # symbol (yes, even on Twitter). That's why we created Emoji Ordering. Create an account on Dominos.com, save your favorite order (Easy Order), link your twitter handle or mobile number, and then tweet the pizza emoji to @dominos or text it to DPIZZA. 30 minutes later, your order will be delivered to your front door.