Donate Life: Your Name Saves [image] 2

Credits & Description:

Agency: Leo Burnett
Market: Usa
Brand: Donate Life America
Corporate Name of Client: Donate Life America
Agency Senior Account Executive: Kaley Meier
Agency Account Executive: Arianna Solimene
Agency Account Director: Megan Lally
Agency: Leo Burnett, Chicago
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Britt Nolan
Executive Creative Directors: Jon Wyville/Dave Loew
Associate Creative Director: Doug Burnett
Senior Copywriters: Soham Chatterjee/Kamil Kowalczyk
Agency Producers: Tim Allan/Greta Nitzke
Photographers: Jake Brusha/Jeff Sciortino
Production Company: Plastico Labs, Bogota
URL: http://yournamesaves.org
Synopsys:
There are 120,000 people waiting for an organ donation. One dies every hour. But one organ donor can save many of them. Despite the fact that the vast majority of people support organ donation, most people never take the time to register. This is due to two factors:
1) People don't consider the real lives they can save by registering—it's not just that one donor can save many lives. It's that YOU, personally, can save many lives. 2) Registration is tedious. Not only do you need to visit to a website, but there are 16 fields to fill out.

Facebook Awards 2017 Campaign Goals:
- Reach
- Conversions
Facebook Products Used:
Facebook
- Video Ad
- Image (Photo) Ad
- Website Link Ad
Instagram
- Image (Photo) Ad
- Video Ad
- Facebook Share API
- Facebook Connect