Eastbay: Preparation Nation

Credits & Description:

Global athletic retailer Eastbay, in partnership with creative agency Zambezi, is today launching “Preparation Nation,” an online community that promotes that the “game” is won well before it is actually played; it is won in the hours, days and months preparing for it. Before players even step onto the practice field, it starts with having the right gear. Eastbay’s target demographic is the elite amateur high school athlete; the Varsity starters with aspirations to play in college and even professionally. As Eastbay offers the widest range of gear available online, they’re in prime position to set athletes up to take their performance to the next level. This initial program is timed with high school football season, with plans to roll out other executions around a variety of sports from basketball to baseball.
URL: http://www.eastbay.com/PreparationNation
Client: Eastbay
Agency: Zambezi
Managing Director: Chris Raih
Executive Creative Officer: Brian Ford
Creative Director: Jon Runkle
Sr Art Director: Jim Makris
Copywriter: Chris Yocum
Designer: Sean Jackson
Executive Producer: Alex Cohn
Senior Producer: Nathan Nowak
Producer: Andrew Gage
Sports Marketing Director: Matt Dzamba
Director of Digital: Ricardo Diaz
Digital Producer: Tony Joo
Information Architect: Bekah Nutt
Group Account Director: Pete Brown
Account Director: Kevin O’Brien
Account Supervisor: Jeramie Hopson