Advertiser: EL COMERCIO
Agency: CIRCUS
Category: Tablets and Other Devices
Advertising campaign: STUNT DOUBLES
Account Executive: Aldo Gabilondo (Circus)
Copywriter: Charlie Tolmos (Circus)
Executive Creative Director: Juan Carlos Gomez De La Torre (Circus)
Producer: Renzo Zuleta (Circus)
Art Director: Yasu Arakaki (Circus)
Account Manager: Martha Dias (Circus)
Implementation
IDEA:Publish a real classified ad that seeks a job that doesn't actually exist in Peru and see if it works. We see if it works. We seek for stunt doubles. We wanted to demonstrate the effectivity of our product in the real life, before the eyes of the whole country.
Outcome
The results were incredible:We had more than 500 calls. 128 brave amateurs went through the real stunt course. Hundreds of thousands watched the video online. And finally, the sales increased more than 25%. So, the mission was accomplished:We proved the effectivity of aptitus before the eyes of the whole country.
Relevancy
The execution was relevant and really simple too. All the call was made through our same product, the classifieds. After the publication of the classified ad, all the people who called were cited in a centrical location of the city. They went through a funny stunt course where they had to show bravery, courage and acting qualities. Then 5 finalists where chosen to shoot an action to shoot an action sequence in public in front of a lot of people, then the scene was aired online and nationwide.
Client Brief Or Objective
Our mission was simple:Prove the effectivity of Aptitus the classified ad section of el comercio. And increase the sales.