The Conjuring 2 launched this summer by Warner Bros. Pictures, was an absolute blockbuster ranking #1 in Latin America in revenue and tickets sold. For the launch and positioning of the film, Circus developed a digital strategy which included, among other executions the Demon Detector. Under the slogan "There’s nothing scarier than what we cannot see" a campaign was developed to maximize the experience for horror genre fans
Category: Movies
Media: Online
Client: Warner Bros. Pi...