The Conjuring 2 launched this summer by Warner Bros. Pictures, was an absolute blockbuster ranking #1 in Latin America in revenue and tickets sold. For the launch and positioning of the film, Circus developed a digital strategy which included, among other executions the Demon Detector. Under the slogan "There’s nothing scarier than what we cannot see" a campaign was developed to maximize the experience for horror genre fans
Category: Movies
Media: Online
Client: Warner Bros. Pictures
Product: El Conjuro 2/ The Conjurring 2
Agency: Circus Mkt
Country: Latinoamérica
CEO: Bruno Lambertini
Creative Director: Javier de la Fuente y Alejandro Stea
Copywriter: Ezequiel Albornoz
Art Director: Jenifer Blanco
Account Director: Daiana Buchanan
Edition: Demián Domínguez y Fernando Morán
Title: Caso El Conjuro (Inglés)