Erste Bank: AirBNB for dog lovers

Credits & Description:

Category: Finance
Media: Online
Brand: Erste Bank
Agency: WPP
Advertising Agency: WPP Team Red, Budapest, Hungary
Creative Director: Gregg Harper
Art Director: Peter Sari
Copywriter: Endre Minda
Geo: Hungary
Published: September 2016
Description: ’Adopt me and get a luxury apartment in Budapest for a ridiculous 9 EUR/night price for 3 days!’ says Taco the homeless dog in a fresh and crazy Hungarian campaign starting this week on AirBNB’s Budapest site in conjunction with Erste Bank Hungary.
The owners of three luxury apartments have already offered their properties to be host to the dogs from the Illatos út Dogs Home in Budapest, which is constantly facing a lack of space due to the amount of dogs they recieve.
We’ve been helping people finding homes through our mortgages for years. This time we are happy to support dogs in doing the same by creating a unique campaign for them.
We are expecting dogs from the Illatos út Dog Home to find new owners but we’d also like this idea to raise more awareness for the homeless dogs worldwide said Andrea Szabó, Erste Bank Hungary’s marketing director.
All three apartments are situated in the heart of beautiful Budapest. Normally they cost almost ten times more but now anyone can rent them for only 9 EUR/night by adopting one of the cute dogs who are desperately looking for a home.
URL: https://www.facebook.com/Erste...