| Cannes Lions, 2015 | ||
|---|---|---|
| BRANDED CONTENT AND ENTERTAINMENT | BRANDED ENTERTAINMENT: ORIGINAL PRINTED CONTENT | SILVER |
| Spikes Asia, 2015 | ||
| Branded Content & Entertainment | Branded Content & Entertainment: Original Printed Content | Silver Spike |
| Design | Visual Language & Graphics: Publications & Brand collateral | Bronze Spike |
| LIA (London International Awards), 2015 | ||
| Branded Entertainment | Branded IP | Bronze Winner |
| Design | Branded Content | Bronze Winner |
| Epica Awards 2015 | ||
| Craft & Imagery | Illustration | Silver |
| Design | Publication Design | Bronze |
| New York Festival 2016 | ||
| Design | Design: Craft: Illustration | Third Prize Award |
| Ame Awards, 2016 | ||
| products & services | electronics, consumer | AME Gold Medallion |
| use of discipline | low-budget (<$100,000USD) | AME Gold Medallion |
Corporate Name of Sponsored Client: Eveready Malaysia
Client Account Director: Loh Mun Yee
Account Executive: Lee Xin Yi
Film/TV Studio: Reservoir World
Creators: William Beale/Sam Lai/Shune/Jules Yap/VJ Anand
Agency: Creative Juice, Kuala Lumpur
Chief Creative Officer: Sa'ad Hussein
Executive Creative Director: VJ Anand
Associate Creative Directors: Lee Tak Shune/Jules Yap
Copywriters: William Beale/Rahimaton Shukor/Shune
Art Director: Jules Yap
Graphic Designers: Sam Lai/Shen Thuu/Jules Yap
Executive Agency Producer: Benson Clive
Programmer: Lai Kun Liang
Agency Production Manager: Benson Clive
Production Company: Reservoir World
Director: Randay Jay Pavanaris
Executive Producer: Chow Chun Son
Producer: Nigel Pinto
Digital Designer: Lai Kun Liang
Post-Production Company: Outpost.my
VFX Company: Outpost.my
VFX Supervisor: MK Wong
Additional Effects By: Jerry Koang
Music Production Company: Canang Studios
Music Producer: Munirah
Description of the Project:
Brief:
In today’s digital world, Eveready set out to do what conventional, obsolete batteries have never done: bring Malaysian families with young children closer together.
While overworked parents and busy children meant less bonding time, we realised that current forms of entertainment didn't reflect the heritage or traditions of what parents grew up with themselves.
So what if we could tap into our Malaysian parents' own nostalgia and childhood?
Solution:
Eveready was inspired by the lost art of Wayang Kulit, the traditional Malaysian art of storytelling using shadow play.
We created a shadow play bedtime storybook for children, 'Sang Kancil Cari Cahaya' (The Mouse-deer's Search for Light), featuring an iconic Malaysian character.
Children can even create new stories with the characters, so each night is a new experience.
That's how we created a new reason to buy Eveready torchlights, using light and shadow to light up a child's imagination.
Results:
30,000 books were produced, printed, and released in 1,000 major shopping chains across Malaysia, with a pick up rate of 60% in just one month.
We even received an endorsement from the Malaysian Ministry of Education to help Eveready light up more imaginations across the country.