EXITO: Aid to Cart, 2

Credits & Description:

Advertiser: EXITO GROUP / FOOD BANK
Agency: SANCHO BBDO
Geo: Colombia
Social Media: Alejandra González(Sancho BBDO, Bogota)
Senior Copywriter: Alejandro Camelo(Sancho BBDO, Bogota)
Music: Camilo Lucena(Machina)
Executive Creative Director: Diego Ortiz(Sancho BBDO, Bogota)
Account Director: Natalia Perez(Sancho BBDO, Bogota)
Executive Creative Director: Oscar Muñoz(Sancho BBDO, Bogota)
Locution: Carlos Calvo(Laika Studio)
Senior Art Director: Cristian Rubio(Sancho BBDO, Bogota)
Film Director: Felipe Rueda(Loto Films)
Chief Creative Officer: Giovanni Martinez(Sancho BBDO, Bogota)
Chief Creative Officer: Hugo Corredor(Sancho BBDO, Bogota)
Social Media: Alejandra González(Sancho BBDO, Bogota)
Senior Copywriter: Alejandro Camelo(Sancho BBDO, Bogota)
Music: Camilo Lucena(Machina)
Executive Creative Director: Diego Ortiz(Sancho BBDO, Bogota)
Account Director: Natalia Perez(Sancho BBDO, Bogota)
Executive Creative Director: Oscar Muñoz(Sancho BBDO, Bogota)
Locution: Carlos Calvo(Laika Studio)
Senior Art Director: Cristian Rubio(Sancho BBDO, Bogota)
Film Director: Felipe Rueda(Loto Films)
Chief Creative Officer: Giovanni Martinez(Sancho BBDO, Bogota)
Chief Creative Officer: Hugo Corredor(Sancho BBDO, Bogota)
The Food Bank in Colombia is a foundation that collects funds in order to deliver daily a plate of food to over 78 thousand children suffering from malnutrition. With the purpose of increasing the amount of online donations, we spoke to some of the main e-commerce websites and asked them to duplicate the photographs of their products, the same photo, but with some food in it. Therefore, online shoppers could choose to either click on the "ADD TO CART" or "AID TO CART" button and donate a small amount of money which later would become food.