| Cannes Lions 2013 | ||
|---|---|---|
| Media Lions | Use of Media; Best Use of Special Events and Stunt/Live Advertising | Bronze |
| Promo and Activation Lions | Use of Promo & Activation; Best Use of Experiential Marketing in a Promotional Campaign | Bronze |
| New York Festival 2013 | ||
| Outdoor | Ambient | BRONZE WORLD MEDAL |
The latest project M&C Saatchi did for Fastweb.
A stunt that left Italian commuters in shock.
Advertised brand: Fastweb
Advert title(s): Fastline
Headline and copy text (in English):
Advertising Agency: M&C Saatchi Milano
Agency website: http://www.mcsaatchi.com/milan
Creative Director: Luca Scotto di Carlo, Vincenzo Gasbarro
Deputy Creative Director: Paola Morabito
Art Director: Domenico Stragapede, Dario Marongiu, Luca Fulciniti
Copywriter: Elisa Binda
Additional credits: Interactive Partner: Silvio Meazza
Strategic Planner: Massimo Capucci
Project Manager: Marta Pettenuzzo, Marco Serrao
Head of Interactive Development: Stefani Sabbatini
Producer: Michela Braganti, Alessio Sorrisi
Staging: Artout Lab
Director: Edoardo Lugari
Production Company: (h) Films
Published: May/June 2013
Short rationale (optional): Italian commuters were in for a big surprise one Monday morning when they boarded the Milan Metro Line 2 and got off in Tokyo.